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questions :model of consumer behaviour
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[Member (365WT)]answers [Chinese ]Time :2018-03-26
Consumer behavior research is the most common and most frequently performed research in market research. It refers to quantitative research and qualitative research on the various actions taken by consumers to acquire, use, and process consumer goods, and the decision-making process of these actions in advance. In addition to understanding how consumers access products and services, the study can also understand how consumers consume products and how they are disposed of after consumption or consumption. Therefore, it is the basis of marketing decisions, and it is inseparable from the marketing activities of the corporate market. Research on consumer behavior is of great significance in improving the level of marketing decisions and enhancing the effectiveness of marketing strategies.

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