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questions :Sources of keta and consumer behavior
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[Visitor (112.0.*.*)]answers [Chinese ]Time :2022-05-25
Legend has it that when the Tang King came to the Heilongjiang River during his Eastern Expedition, it was the time of white dew, he was besieged by the enemy, there was no reinforcement outside and no grain and grass inside, just when the Tang King was at a loss, a minister played: "Why don't you ask the Jade Emperor to borrow fish from the Dragon King of the East Sea to save the hunger?" The Jade Emperor then ordered the East Sea Dragon King to send a black dragon to lead salmon to guard the river, and the centaurs were eaten by the fish, and their strength was multiplied, and they won a great victory. Horses used to not eat fish, and since then horses have begun to eat fish, but they have only eaten salmon. So I called salmon "big horse fish.".Many years later, during the white dew season, the men and horses led by a tribal leader named Shir Daru were chased by the enemy to the ussuri River, there was no way forward, there were pursuing soldiers, the grain and grass were cut off, and it was very dangerous, at this time, a strategist offered advice to Shil Daru: "Why not imitate the Tang King's Eastern Expedition to borrow fish from the Dragon King of the East Sea to relieve the burning eyebrows?" The black dragon heard that the salmon came to the Ussuri River, and if Shil was saved, he led his troops to settle down along the Heilongjiang and Ussuri rivers, and the descendants of these people were today's Hezhe people, so every time before and after Bailu, a large number of salmon came to the Black Andua River. The Hezhe people called the "big horse fish" "Dauyi Maha", and later evolved to call the salmon "big salmon"...
[Visitor (112.0.*.*)]answers [Chinese ]Time :2022-05-25
The formula for fashion and consumer behavior

Fashion consumption is popular for many reasons. For example, the popularity of fashion clothing, advocating superior identity and status, the pursuit of novelties, the yearning for convenient life or artificial creation for commercial purposes, etc., are all the reasons for popularity. However, the most fundamental point is that there are often two opposite tendencies in people's psychology: one is to want to be different, want to highlight themselves, are uneasy with the status quo, like the new and dislike the old, and constantly pursue novelty and change of the psychology of differentiation: the other is the unwillingness to excel, do not want to change themselves casually, hope to hide themselves in the public, and settle for conformism.
  In summary, the following factors are the causes of popularity: (1) changes in human physiological and psychological needs, breakthroughs in habits have produced popularity, (2) human social imitation and self-expression of behavioral motivations have promoted popularity, (3) the continuous artificialization of the environment, a wide range of advertising media and information dissemination, to promote people's actions intentionally or unintentionally converge, pattern, the formation of popular phenomena, (4) the development of commerce, art, education, the increasing enrichment of people's knowledge, the mutual penetration of a variety of knowledge , and promote the emergence of new popular phenomena, (5) the development of science and technology, the continuous emergence of new materials and new processes, will induce new trends and trends, (6) the development of social civilization, the change of aesthetic concepts (ethics,Changes in values) promote the emergence and renewal of popularity, (7) material abundance, the improvement of living standards, and provide the soil for the survival and development of epidemics,In addition, the theory of symbolic interaction in the theory of mass market and popularity holds that some kind of interpersonal interaction that occurs in the social sphere can have an impact on the popularity of fashion...
  Regardless of which or several of the above determinants are reflected in a consumer fashion phenomenon, one thing is certain, that is, consumer fashion is a choice, and the choice is based on a distinctive change in characteristics, and this change seems to meet aesthetic standards at the time. On the one hand, this explains why consumer fashion and aesthetics have diversified characteristics; on the other hand, it shows that in the causes of consumer fashion, aesthetics is an important factor. That is to say, it is based on aesthetic needs that people will choose consumer fashion and constantly create new consumer fashion.

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